The challenge
A leading clinical laboratory brand needed a safe, HIPAA-compliant way to reach new patients and encourage them to book on-demand lab tests across a range of healthcare exams — from nutrition and hormone panels to general health screening.
What Rebel did
We integrated DCM tags and ran a combination of contextual, native and behavioral-targeted ads — banners and online video — using sequential creative messaging, ensuring every impression reached people actively interested in specific health topics, in full HIPAA compliance.
The results
Over the April–June flight the campaign served 15M+ impressions with 54K clicks (0.37% CTR) — above the programmatic benchmark — and an 83% view rate, driving 30,000+ site visits with add-to-cart activity confirming impact deeper in the funnel.
Validated by the client as the best results of any programmatic campaign the company has run.
“Great performance… add-to-carts show the impact deeper in the funnel.” — Media Director