The challenge
Harlequin wanted to grow e-book downloads for Love Inspired — its inspirational romance imprint — while building site traffic and brand affinity. The audience (Traditional Moms, Modest Moms and High Minders) lives across smartphones, smart TVs, laptops and mobile games, so the campaign had to connect every screen without wasting spend on non-performing users.
What Rebel did
Over a 153-day flight we ran a cross-channel, cross-device program spanning streaming TV/OTT, pre-roll video, display banners, paid social and mobile in-app/in-game offerwall placements — retargeting engaged readers across devices and continuously refreshing creative and audiences. Top-performing markets across Texas, Florida, Pennsylvania, Ohio and North Carolina received weighted investment as the data came in.
The results
The campaign delivered 22,218 e-book downloads on 19M impressions, driving cost per download from $10.31 to $5.63 — the best the program has ever achieved, against a ~$25 industry average. CTR of 0.07% doubled the 0.04% industry benchmark. The mobile offerwall channel converted at just $1.50 per download, retargeting proved the most efficient tactic across every channel, and creative insights — readers respond strongly to how the featured woman is portrayed — now shape the imprint’s ongoing campaigns.