The challenge
A leading travel brand wanted to increase awareness, drive cruise bookings and encourage sign-ups for franchise-ownership webinars — reaching women 35–60 with household income of $75K+ across key US markets, from Orlando and Dallas to Chicago, San Francisco and D.C.
What Rebel did
Rebel curated a roster of travel and lifestyle creators and matched them with high-performing formats: Instagram Reels for deep engagement, Stories for frequency and click-throughs, and authentic storytelling built around travel hacks and family travel — amplified across TikTok for cross-platform exposure.
The results
1.2M+ accounts reached and 2.4M+ video views with 171K+ engagements. Web link traffic rose 22% and clicks to cruise-booking pages rose 37% year over year — while webinar sign-ups grew 3x and franchise-ownership purchases (a $10K investment) grew 4x versus the year-ago period.