The challenge
A global financial-services leader wanted to drive users to engage with a high-impact video unit and sign up for its credit card — a national, general-market campaign where creative impact and precision both mattered.
What Rebel did
We deployed Rising Star rich-media units with full video integration — premium, high-visibility formats — targeted nationally and optimized daily toward click-through and sign-up actions over the one-month flight.
The results
1.5M+ impressions and 9,271 clicks at a 0.60% CTR — roughly six times the standard display benchmark — proving that premium rich-media formats can drive direct-response results for financial products.