The challenge
Buy-now-pay-later fintech Paybright wanted to build brand awareness and drive conversions across 11 retail partner pages — spanning fashion, home, fitness and electronics — including its first-ever paid media push into the Quebec market.
What Rebel did
We connected OTT, video, display, mobile in-app and in-game, paid social and paid search into one cross-device strategy — layering retargeting via cross-device matching with lookalike, intender and shopping-category audiences, and optimizing budget weekly toward the retailers and channels converting best.
The results
277,174 conversions at an average cost of $1.21 on 56.8M impressions, 288K clicks (0.51% CTR) and 10M completed video views at a 59% completion rate. Search delivered a $0.21 CPA, mobile in-game converted above 20% in key markets, and programmatic CTR more than doubled year over year — with higher-consideration retailers like Wayfair and Sephora driving the strongest performance.