The challenge
Paybright — a leading buy-now-pay-later platform — set out to build brand awareness and drive conversions across 11 retailer pages on its site, spanning fashion, home, fitness and electronics partners like Wayfair, Sephora, Steve Madden and Bowflex. The spring flight was also the brand’s first year running paid media in Quebec, adding a bilingual dimension to the plan.
What Rebel did
We built a cross-channel, cross-device program connecting OTT/streaming video, display, paid social, paid search and mobile in-app/in-game placements — targeting shopping intenders across clothing, housewares, furniture and electronics with retargeting via cross-device matching, look-alike and shopping-category audiences. Budget flowed to what performed: search “comparable services” themes, high-consideration retailer creative and in-game placements that converted shoppers mid-play.
The results
The campaign generated 277,174 conversions at a $1.21 average cost per conversion on 56.8M impressions and 288K clicks, plus 10M completed video views at a 59% completion rate. Search converted as low as $0.21 per action, mobile in-game placements hit a 20.3% conversion rate, and programmatic cost per conversion declined nearly every week of the flight — with retailer-level learnings (higher-consideration brands consistently outperform) now steering future investment.