The challenge
A leading travel brand needed to increase entries to its quarterly sweepstakes, with a focus on five key markets: Orlando, Chicago, Las Vegas, Washington D.C. and Dallas.
What Rebel did
We ran a connected campaign across online banners, online video, streaming TV, digital out-of-home and influencers — spreading the word and driving entries across every touchpoint, optimized market by market through the Q1–Q2 flight.
The results
30K+ entries on 16M+ impressions and 62K clicks (0.51% CTR) with an 82% view rate. Q1 entries jumped from 5,017 to 21,106 — a 4.2x year-over-year increase — with continued gains through Q2.